卷別
成本與管理會計學
計算國立政治大學 2025 · 考試 · 第 6b 題
考科成本與管理會計學
Part 3: Financial Analysis
The following data is provided for evaluating one of your proposed innovations - the "AI Learning Companion" project (part of Martin Toy Company's innovation strategy for 2025-2030, see background in the preceding question):
Project Data (2025-2027):
- Initial Costs
- Platform development cost: $2.5 million
- Marketing and launch cost: $0.8 million
- Subscription revenue: $15/month per user received at the end of each month
- Operating cost: $5/month per user paid at the beginning of each month
- Required rate of return: 12%
- Discount factors:
Table 1: Present Value of 1
| Rate(r) | 1 yr | 2 yrs | 3 yrs | 4 yrs | 5 yrs |
|---|---|---|---|---|---|
| 10% | 0.909 | 0.826 | 0.751 | 0.683 | 0.621 |
| 11% | 0.901 | 0.812 | 0.731 | 0.659 | 0.593 |
| 12% | 0.893 | 0.797 | 0.712 | 0.636 | 0.567 |
| 13% | 0.885 | 0.783 | 0.693 | 0.613 | 0.543 |
| 14% | 0.877 | 0.769 | 0.675 | 0.592 | 0.519 |
Table 2: Present Value of an Ordinary Annuity of 1
| Rate(r) | 1 yr | 2 yrs | 3 yrs | 4 yrs | 5 yrs |
|---|---|---|---|---|---|
| 10% | 0.909 | 1.736 | 2.487 | 3.170 | 3.791 |
| 11% | 0.901 | 1.713 | 2.444 | 3.102 | 3.696 |
| 12% | 0.893 | 1.690 | 2.402 | 3.037 | 3.605 |
| 13% | 0.885 | 1.668 | 2.361 | 2.974 | 3.517 |
| 14% | 0.877 | 1.647 | 2.322 | 2.914 | 3.433 |
Table 3: Present Value of an Annuity Due of 1
| Rate(r) | 1 yr | 2 yrs | 3 yrs | 4 yrs | 5 yrs |
|---|---|---|---|---|---|
| 10% | 1.000 | 1.909 | 2.736 | 3.487 | 4.170 |
| 11% | 1.000 | 1.901 | 2.713 | 3.444 | 4.102 |
| 12% | 1.000 | 1.893 | 2.690 | 3.402 | 4.037 |
| 13% | 1.000 | 1.885 | 2.668 | 3.361 | 3.974 |
| 14% | 1.000 | 1.877 | 2.647 | 3.322 | 3.914 |
Table 4: Subscription Forecasts
| Scenario | Pessimistic (25%) | Realistic (50%) | Optimistic (25%) |
|---|---|---|---|
| Year 1 | 10,000 | 20,000 | 35,000 |
| Year 2 | 15,000 | 30,000 | 50,000 |
| Year 3 | 20,000 | 40,000 | 70,000 |
Required:
- Calculate the expected NPV of the AI Learning Companion project and evaluate its feasibility (10%)
- Evaluate how this project supports Martin's digital transformation strategy (4%)