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成本與管理會計學

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國立政治大學 2025 · 考試 · 第 6b 題

Part 3: Financial Analysis

The following data is provided for evaluating one of your proposed innovations - the "AI Learning Companion" project (part of Martin Toy Company's innovation strategy for 2025-2030, see background in the preceding question):

Project Data (2025-2027):

  • Initial Costs
    • Platform development cost: $2.5 million
    • Marketing and launch cost: $0.8 million
  • Subscription revenue: $15/month per user received at the end of each month
  • Operating cost: $5/month per user paid at the beginning of each month
  • Required rate of return: 12%
  • Discount factors:

Table 1: Present Value of 1

Rate(r)1 yr2 yrs3 yrs4 yrs5 yrs
10%0.9090.8260.7510.6830.621
11%0.9010.8120.7310.6590.593
12%0.8930.7970.7120.6360.567
13%0.8850.7830.6930.6130.543
14%0.8770.7690.6750.5920.519

Table 2: Present Value of an Ordinary Annuity of 1

Rate(r)1 yr2 yrs3 yrs4 yrs5 yrs
10%0.9091.7362.4873.1703.791
11%0.9011.7132.4443.1023.696
12%0.8931.6902.4023.0373.605
13%0.8851.6682.3612.9743.517
14%0.8771.6472.3222.9143.433

Table 3: Present Value of an Annuity Due of 1

Rate(r)1 yr2 yrs3 yrs4 yrs5 yrs
10%1.0001.9092.7363.4874.170
11%1.0001.9012.7133.4444.102
12%1.0001.8932.6903.4024.037
13%1.0001.8852.6683.3613.974
14%1.0001.8772.6473.3223.914

Table 4: Subscription Forecasts

ScenarioPessimistic (25%)Realistic (50%)Optimistic (25%)
Year 110,00020,00035,000
Year 215,00030,00050,000
Year 320,00040,00070,000

Required:

  1. Calculate the expected NPV of the AI Learning Companion project and evaluate its feasibility (10%)
  2. Evaluate how this project supports Martin's digital transformation strategy (4%)

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